Creativity "Made in Germany" presented in Hong Kong

From November 28th till December 3rd the annual Business of Design Week (BoDW) takes place in Hong Kong. This year Germany Partner Country – a unique opportunity to present design, creativity and lifestyle “Made in Germany”.

Over recent years, the Business of Design Week in Hong Kong has become the most important design and brand event in Asia. Twelve events are staged during the week including the most recent developments of international designs. Representatives of industry and experts from the design and creative scene are invited to exchange information, network and present themselves.

2011, Germany was selected to host this annual event. Under the motto "Brand New Germany", Germany's creative industry and German brands are given the opportunity to present themselves with high-visibility activities to the Asian market. This is an important occasion to invigorate and consolidate Germany's image further and to develop and expand business relations in Asia.

Further information is provided by the German Design Council which is responsible for project organisation in Germany in cooperation with the International Design Center (IDZ).